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Franchise Brokers and Franchise Consultants: How They Compare
There is much confusion surrounding the titles of “franchise consultant” and “franchise broker,” and rightfully so. About 30 years ago, it became commonplace for many franchise brokers to refer to themselves as consultants to evade the stigma surrounding the term “broker.” However, in dodging the negative connotations often associated with brokers, they wound up creating confusion within the franchising community.…