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Considering franchising? You might wonder whether to choose a well-known mega-brand or a smaller company.
Many investors prefer franchises for the advantage of working with a recognized brand name. Franchising offers the benefits of business ownership with lower risk and a proven model.
Choosing a franchise with a large company may have some drawbacks. Oversaturation can make it challenging to keep up with the competition. Additionally, larger companies may not offer the level of support that a new business venture requires, and they may not be receptive to new ideas.
These potential challenges can be addressed by franchising with a smaller company. If uncertain about whether to work with a small or large company, consider consulting with an experienced franchise consultant who can help find a suitable franchise. In the meantime, here are some benefits of franchising with a smaller company.
Franchising with a smaller company reduces competition within the same brand. Many think that bigger franchises like McDonald’s boost revenue, but they often face stiff internal competition. Choosing a smaller franchise in a good location can attract more customers due to less nearby competition.
Investing in your first franchise can be overwhelming. Many opt for franchises because they offer more support than starting a small business. Franchisors typically provide equipment, an advertising plan, and expert guidance. However, large companies may not offer personalized support.
If you have specific questions or urgent issues, contacting support at a large company can be difficult. On the other hand, smaller franchises allow you to connect with franchisors personally, ensuring better support when needed.
Large companies need strict regulations to maintain consistency across their franchise locations.
While all franchises follow the franchisor's procedures, smaller companies often allow more creative freedom. These growing businesses welcome new ideas and are usually more willing to experiment with their operations or marketing.
In some cases, franchising with a smaller company is the best option. If you’re still not sure which franchise is right for you, enlist the help of Hundred Acre Consulting. With years of experience, we can help you choose the best franchise for your skill set and guide you through the process of building a lucrative business.
Ready to find the franchise for you? Contact Hundred Acre today, and let’s get started!
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