How Delivery Services Are Impacting Food Franchises

Restaurant franchises are one of the most popular franchise industries to invest in, and a hot trend has made its way into the restaurant industry that is changing the dynamics for franchise owners. Let’s take a look at how delivery services are impacting food franchises:

 

Convenience For Customers

Thanks to delivery, consumers can now have just about any meal they want delivered to their doorstep. Delivery services have made dining out more convenient than ever as you don’t even have to leave your home and can still have a restaurant meal!

 

Adapting To Support Delivery

The food industry has been able to quickly adapt to all the rapid changes in consumer behavior, and for that reason, they’re likely going to remain successful as customer behavior continues to evolve.

For example, if you walk into just about any franchise restaurant, you will find an area with kiosks dedicated to delivery. With this new technology, food franchises can serve more customers quickly and efficiently and increase their sales without bottlenecking their internal processes.

 

Costs Vs. Rewards For Supporting Delivery

Franchises often give a portion of sales to delivery services like DoorDash or GrubHub, but this portion is minimal when you look at all of the potentials for an increase in sales. With delivery, you can serve a more extensive customer base, and serve customers who don’t enjoy leaving their homes often.

 

Boosting Sales

Now that food franchises can deliver food right to anyone’s doorstep, people can have the food they want, when they want it, without leaving the comfort of their home. This is also huge for catering to large groups of people. For instance, offices can now place large deliveries at lunchtime without the hassle of leaving the office. This is a huge revenue generation opportunity for food franchises.

 

Enhancing Customer Service

Customer service is a critical component of every food franchise. With the right delivery service, you can offer online payment options, provide tracking capabilities, and send customers text notifications about the latest update on their order. These delivery services are a win-win for both the customer and the franchise.

 

Business Growth

Delivery services are also a great marketing platform! Many times customers use one of the delivery sites, hosted by a third party, to see what restaurants will deliver to their home. There, they will discover which restaurants are in the area and offer delivery options. This is a great way to reach new customers and to grow your customer base.

 

Hundred Acre Consulting: Connecting You to The Right Franchise

There is no better time to get into the food franchise industry with all of the advantages of delivery services. Not sure which food franchise you’re interested in? Not a problem! There are hundreds of different food franchises out there, and our team at Hundred Acre Consulting is happy to explore all of the opportunities available so that we can find the perfect fit for you.

 

Owning a franchise is a wonderful career choice. Want to explore the food franchise industry? Let’s talk!